Why I Hustle
It's no secret that farming is a tough profession. If you're going to be a successful farmer in the world's 6th biggest economy, you need to have incredible physical stamina, tried, true, and synchronized skills as a mechanic, biologist, and sales person, and a clear, savvy business acumen. All the while, keeping your eye on the weather and nose to the ground. Out of gratitude and immense respect for the hands that feed me, I have spent that last decade hustling for farmers to help them succeed in a sustainable, responsible way. I hustle to help my farmer friends grow sales and build lasting relationships, tackle logistical and operational challenges, throw beautiful community farm dinners, and help to streamline internal processes. I look forward to continuing to serve California's small farms in whatever way is helpful to grow their businesses.
All photography provided by Colin Price