Why I Hustle


Farming is a truly difficult profession.  If a farmer is going to succeed in feeding their community, they need to have incredible physical stamina, tried, true, and synchronized skills as a mechanic, biologist, and sales person, and a clear, savvy business acumen.  All the while, keeping their eye on the weather and hands in the soil. Out of gratitude and immense respect for the hands that feed me, I have spent that last decade hustling for farmers to help them succeed in a sustainable, responsible way. I hustle to help my farmer friends grow sales and build lasting relationships, tackle logistical and operational challenges, diversify revenue streams, and streamline internal processes. I look forward to continuing to serve California's small farms in whatever way is helpful to grow their businesses and expand our local food ecosystem. 

All photography provided by Colin Price